Rajasthan’s capital of Jaipur certainly lives up to its nickname of The Pink City. Upon arrival, you can see the distinctive salmon hue all across the city’s skyline. But beyond appearance, it’s also a place that is steeped in heritage. Traditional folk song and dance, textile markets, handmade designer shopping, and local cuisine are all just part of Jaipur’s rich culture.

Newer additions to the streets of Jaipur are the bright pink, custom-designed and eco-friendly rickshaws driven by local women. What better way to see the sights of the city? However, more than just a fun way to explore Jaipur, the Pink City Rickshaw offers a unique opportunity to help support more than 200 local women from low-income households.

Employing women from low-income neighborhoods, many of whom have no work opportunities prior to guiding Jaipur tours, Pink City Rickshaw equips its employees with professional training, and opportunities for economic empowerment among their communities.

Now does that sound like your kind of ride? Join a MAKE TRAVEL MATTER® Experience on our Essence of India with Ranthambore luxury guided tour, meet these women for yourself and learn all about the initiative. Hop in, share stories and see the magnificent sights of Jaipur.

“Our MAKE TRAVEL MATTER® Experiences are a beautiful exchange of values between our guests and the people that we meet,” explains Lucie Dalila, Sustainability Manager, Travel Experiences at Luxury Gold “This is a two-way experience – a sharing of stories, ideas and knowledge that shines a whole new light on your destination. We all leave feeling empowered, inspired and keen to contribute even more.”

Empowering local women

Puja Gour, Vice President of ACCESS Development Services, a nonprofit organization based in Jaipur, that partners with Pink City Rickshaw tells us: “Empowering women is our main initiative but creating an engaging and curated experience on our sightseeing tours is a top priority as well. Tourism meets philanthropy as you are guided through the medieval mystique of the walled city, seeing the local culture and sites through the eyes of the smart, enthusiastic and knowledgeable women who navigate Jaipur’s streets.”

A modern icon since the 1880s

“The presence of rickshaws in India has played an important role, from the electric cities to the smaller towns of rural regions,” explains Puja. “Growing up in Patna in Bihar, we didn’t have a public transportation system. Hopping on a rickshaw (usually hired by a family or friend) for weekly outings with other neighborhood children continues to hold a warm place in my heart.  While the city’s rickshaw industry has traditionally been dominated by men, the societal backdrop is adapting to the transition of new drivers — giving women the power to gain professional experience and income, while also giving you a fuller experience compared to the standard point A-to-B taxi service.”

Soaking up the sites

Sites like the 16th-century Amber Palace, known for its cobbled paths and views of Maota Lake, and UNESCO world heritage site Jantar Mantar observatory, are part of what draw in so many visitors to the magic of Jaipur. The magnificent City Palace is home to Mughal and Jajput architecture and is the present residence to the last ruling royal family, which lives in a private section of the palace.

You’ll also get lost in some more off-the-beaten path destinations, like the partially hidden lower level of Mansagar, a beautiful place of solitude often overlooked by the masses.  By taking a tour with the women of Jaipur, not only are you making a personal impact on the local community and contributing to a cleaner environment, you’re also experiencing the magic of one of India’s most dynamic cities.

Feeling inspired to rickshaw around Jaipur?

Jaipur is a featured destination on our Essence of India with Ranthambore and Spirit of North & South India luxury guided tours.

Travel with us on these tours and enjoy the opulent rooms of the 5-star Jai Mahal Palace, located in the heart of the Pink City.  This magnificent hotel is set in 18 acres of Mughal style gardens and showcases Rajasthan’s stunning heritage.

Sample the best of the city’s exquisite food as you dine at the sumptuous 1135 AD, with its royal interior, traditional music and breathtaking sunset views. And, celebrate the final night of your voyage at the Cinnamon Restaurant in Jai Mahal Palace. Here the chef expertly blends traditional and contemporary cuisine from the four princely states of India, leading to an unforgettable feast.

Visit our website for more information on all our luxury guided tours to India. Download our interactive brochure for 2022 & 2023 Worldwide tours. And learn more about our MAKE TRAVEL MATTER® Experiences.

By Céline Cousteau

World Ocean’s Day is celebrated on 8 June 2021. Our oceans are integral to life on earth, and this is a time to acknowledge that and advocate for our waters. As the ‘Planet’ Ambassador for the TreadRight Foundation, the non-profit organization founded by the Travel Corporation (TTC), the ocean is not just a critical resource to me, but a crucial source of hope for our future.

The ocean is home to some of the world’s most incredible species, which provides endless fascination to me as an environmentalist and as a mother, whose little boy is in awe of it. As an explorer, I find inspiration and adventure in its depths. Now, we’re discovering that it could be key in taking action against climate change.

Protect our Waters for the Future

It’s true that our oceans are under threat. However, rather than scaring readers with doom and gloom scenarios, I prefer to instil hope. Our oceans have the potential to undo some of the dreadful damage that we have inflicted on the environment over the past 100 years or more.

Humanity’s wellbeing fully relies on the welfare of our planet. Although the challenges we collectively face can seem endless, the potential solutions are also mounting. The answers may lie in our waters, if we protect them.

Prevention is paramount for protection of our oceans. We need to prevent eight million pieces of plastic ending up in our waters every single day. Ocean restoration can provide a natural means to decrease our huge carbon footprint and empower climate action.

According to the “Let Nature Help” report by the Wildlife Trust, climate solution could provide more than a third of the CO2 mitigation required until 2030. Our oceans can absorb 20-35% of human-made CO2 emissions every year, which is a huge help in terms of combating climate change. Recently, this has been recognized by the USA and Canada, who have committed to nature-based solutions to fight climate change. The UK have introduced measures to restore nature on the path to carbon removal.

Helping Nature Lead the Way

Each of us can be significant in bringing about a solution. We have big, bold ideas of how nature can heal supported by scientific research. Over the past decade with the TreadRight Foundation, my role has been to highlight the sustainable travel initiatives worldwide that happen with the Travel Corporation’s support.

Luxury Gold recognizes that climate change needs urgent attention. This is why the company is implementing the Travel Corporation’s Climate Action Plan. This five-point plan includes measurable goals as part of a commitment to reach net-zero emissions by 2030.

As part of fulfilling these commitments, TreadRight has partnered with two marine based carbon removal solutions. The first is GreenWave, a regenerative ocean farming organization and the other is Project Vesta, who are exploring the natural capacity of the ocean as a carbon sink.

Natural Solutions

GreenWave are TreadRight’s first carbon removal partner, and members of its organization study how kelp can be added to soil, increasing its carbon storage potential while decreasing harmful nitrous oxide emissions on regenerative land farms. Research has discovered that kelp minimizes the need for fertilizer and also reduces nitrous oxide emissions from the soil. Nitrous oxide emissions are 300 times more potent than carbon dioxide emissions so if GreenWave’s pilot project proves that kelp is effective, this will have a tremendous effect on the fight for climate change. It will also provide the opportunity for regenerative ocean and land farms to work together for the good of our planet.

Bren cranking up the kelp line.

Project Vesta’s plan is to utilize the natural power of the ocean and remove a trillion tonnes of excess carbon dioxide from the atmosphere. On pilot beaches in the Caribbean, they have taken a naturally occurring rock, olivine, crushed it and redistributed it to coastal areas where it can be naturally weathered by the waves. As it breaks down, carbon dioxide is removed from the air, eventually ending up as limestone on the ocean floor. This both reduces the carbon in the air and the level of acidity in the ocean. Recent research proves that the chemistry works and as olivine can be found in abundance, it suggests that we have highly affordable, scalable solution for our seas.

Olivine Weathering Reaction

Olivine has the potential to capture one gigaton (GT) of carbon dioxide per year if placed on just 0.25% of global shelf seas, which is roughly equal to the amount of carbon that 16 billion trees growing for ten years could remove from the air. Project Vesta currently has pilot beaches in the Caribbean and is studying a natural olivine sand beach in Hawaii. Project Vesta aims to establish the validity of the process, while ensuring that it is ecologically sound before it can be replicated worldwide.

MAKE TRAVEL MATTER®

These projects are harnessing the remarkable power of the ocean to benefit humanity and the future of our planet. It’s incredible that nature is providing us the solutions to a problem we have created.

I would ask that the next time you see the ocean, consider the great hope it represents to our climate and future. I invite you to join me and Luxury Gold in taking the pledge to MAKE TRAVEL MATTER®. Wherever you go, travel with purpose.

It was announced today that MAKE TRAVEL MATTER® Experiences by The Travel Corporation (TTC) and its family of brands has been named an honoree in the Corporate Social Responsibility category of Fast Company’s 2021 World Changing Idea Awards. Fast Company is the world’s leading business media brand, with an editorial focus on innovation in technology, leadership, world changing ideas, inspiring readers to lead with purpose and embrace change. Now in its fifth year, the Fast Company Award honors ground-breaking ideas launched in 2020 that are deeply committed to pursuing innovation for the good of society and the planet.

Selected from thousands of applicants, we are honored our MAKE TRAVEL MATTER® Experiences have been recognized along with the other notable individuals and brands doing incredible, world-changing work. MAKE TRAVEL MATTER® Experiences were developed as a tool for TTC’s brands to advance positive change around the world through the direct participation of travelers. They’re meant to transform the way we think about the travel experience, for the mutual benefit of travelers and the people and places they visit. It is our hope this transformation can shift the way we travel for good, through long-lasting and meaningful impact.

Our everyday choices and actions have an impact on the world around us, and the way we travel is no exception. This has never been clearer than in the present era of COVID-19, with the entire world experiencing an unprecedented pause in travel. Never before have people across the globe collectively appreciated the gift of travel in its absence, in addition to its economic value to communities worldwide.

What sets MAKE TRAVEL MATTER® Experiences apart from other travel experiences?

MAKE TRAVEL MATTER® Experiences are chosen for the ways in which they directly advance the United Nations Global Goals (UNSDGs), widely accepted as the blueprint to address issues such as poverty, inequality, biodiversity and more. Established in 2016, the goals were quickly adopted by governments, businesses and society as those we should all be working towards. We used the UNSDG’s and their specific indicators to develop a set of our own criteria, endorsed by leading industry sustainable development experts, which allow our family of brands to identify transformative experiences that go beyond being a feel-good experience. This means we are building travel experiences that display genuine social and environmental good.

To identify MAKE TRAVEL MATTER® Experiences, we built a proprietary assessment tool that identifies if an experience meets a Global Goal, and if so, which goal or goals it supports.

How Can an Experience Change the World?

Choices are critical. From the clothes you buy, the food you eat and the businesses you support, to the trip you’ve been waiting to take since COVID-19 made itself known. Our portfolio of MAKE TRAVEL MATTER® Experiences can change the travel industry, which is one of the world’s largest, accounting for 10.3% of the global GDP (WTTC, 2019). By choosing to participate in one of these experiences and actively seeking out travel designed to make a positive impact, you are helping us to prioritise community-based enterprises – from supporting women-owned businesses, experiencing unique farm stays that utilize regenerative agriculture practices or learning about ancient cultures that carry on their traditions by sharing their stories with others. You have the power to choose these experiences and support sustainable practices, while setting the tone for the purpose-driven offering you expect of the wider travel industry.

Why and how are MAKE TRAVEL MATTER® Experiences designed around the Global Goals?

Our goal in developing our MAKE TRAVEL MATTER® Experiences was to positively impact broader environmental and social issues, so it was a natural fit to look to the United Nations Global Goals to help narrow our focus and ladder up to international efforts.

MAKE TRAVEL MATTER®

How you can start today

As part of our sustainability strategy How We Tread Right, our goal at Luxury Gold is to include at least 1 MAKE TRAVEL MATTER® Experience on 50% of our itineraries worldwide by 2022, and we are well on our way there. For your next adventure when travel resumes, browse our MAKE TRAVEL MATTER® Experiences and join us in making travel a force for good.

DISCOVER OUR FAVORITE MAKE TRAVEL MATTER® EXPERIENCES

Andean Textiles, Peru

Meet Center for Traditional Textiles Founder Nilda Callañaupa and learn how she’s working to empower Quechuan women and men by preserving and teaching textile traditions.

Pink City Rickshaw, India

Take a ride with Jaipur’s Pink City Rickshaw and help local female drivers discover their newfound economic independence.

Traditional Artisans, Italy

Discover how weavers are preserving the medieval tradition of loom-weaving at their artisan workshop in Perugia while speaking with Marta, recipient of a TreadRight Foundation grant.