Ever wondered about those special ingredients that go into creating a Luxury Gold tour? From selecting the most appealing destinations, finding exceptional hotels and exclusive experiences, to thinking of every moment that weaves your journey together, it takes a special person to make such a special journey. Combining expertise with passion and dedication, we spoke to tour planner Karen Gower, to find out more.
For travel inspiration take a look at our collection of small group journeys
First and Foremost, I Think Like a Guest
Karen joined Luxury Gold at its inception over ten years ago, initially as a Travel Concierge before taking on the role of Travel Experiences Manager Europe in 2024. “I fell in love with the product, and it’s been my life ever since,” she says with pride.
“I don’t think that there’s anybody in the company that has had the privilege to get to know as many Luxury Gold guests as I have personally. Eating with them, spending time with them and walking them through itineraries. So, I’m able to put myself in their shoes.
“I ensure this personal touch permeates throughout a Luxury Gold itinerary, a true understanding of who the guest is and what their expectations are. And it’s of course all cemented together by your Travel Concierge, the master of ceremonies at the helm of every journey.”
You may also be interested to read: The 7 secret skills of every Luxury Gold Travel Concierge
Tailoring Each Journey, Your Travel Concierge
“I encourage each Travel Concierge to carefully consider each guest as an individual,” says Karen, “making a note of their interests and what excites them. Through this they can look for how we can make their trip personal to them. It is the little extras that make the difference, small, noticeable touches can affect a guest’s time with us and make their trip extra special.
“The other thing that is so important to our guests is not to have to think while they are with us. We take care of everything they need and think of everything they haven’t even thought of. You leave your luggage for the porter, and it magically appears in your next hotel room. We take care of special diets, so guests don’t have to explain every time to a restaurant. It is a seamless way to travel, you are even picked up from home and taken to the airport.”
Meet one of our exceptional Travel Concierges: How Travel Concierge Elena Makes Italy Sparkle
Luxury Takes Many Forms
When creating new itineraries and experiences, Karen tells us she focuses on the unexpected. “I’m always looking for something that’s a bit different, something that guests wouldn’t do on their own,” she says.
“That’s the benefit of traveling with Luxury Gold. We show you things that you wouldn’t otherwise come across, such as that little local bakery behind the hotel that sells the most exquisite pastries, but nobody writes about because its local.”
“Authenticity is also a luxury. For example, it might not be appropriate to have a fine dining experience, if that’s not the local food. But the opportunity to dine on traditional local fare at a small local restaurant, tasting traditional recipes and the local wine is a truly exceptional experience.
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Connection and Passion are Key
“We hear a lot from guests about how much they love contact with local people,” Karen says. “Passionate local people with a story to tell. Maybe they’re preserving their cultural heritage or sharing their cooking skills. This is a luxury when you explore new places. Everyone can tick things off their bucket list, but you never forget that personal contact and that passion that somebody has shown for something that you might not have even known about.”
“The traditional Moll farm that we visit in Norway on Timeless Scandinavia is a great example,” she tells us of one of our MAKE TRAVEL MATTER® Experiences, adding that nobody would ever go up there without us knowing about it. “We meet the owner whose family has been there for generations and are invited into her home. She sings to our guests, gives them the apple cake made from their apples by the local bakery makes and talks about the historic paintings that she’s got in the rooms of her house. She tells us the significance of her home and how she’s preserving a way of life. That is so important, and it is probably not mentioned in any of the guidebooks.”
Discover this on: Timeless Scandinavia
We’re The Envy of Other Travelers
“Luxury also means exclusivity, which I weave this into every Luxury Gold journey” explains Karen, citing the after-hours VIP visit to Doges Palace in Venice as an example, a highlight of our Ultimate Italy itinerary. “Like a film star, you cruise down the Grand Canal in a water taxi past the spectacular buildings. Its towards the end of the day so most tourists have gone home. We meet our Local Expert, Silvia in Saint Mark’s Square and make our way over to the old doors of the palace which swing open, just for us, which is incredible.
“Often there will be a few people in the square who will approach because they think the palace is opening, and we have to say “I’m really sorry, we’d love to help but we have a Luxury Gold private tour, and then we waltz into the palace!
“It’s an exclusive moment to the extent that in on massive room, you stop in one corner and jump slightly on the floor and, because all of Venice is floating, you can actually feel the floor moving, which is something you couldn’t do if it were open to the public. So that is an incredible experience.”
Of course, exclusivity and authenticity don’t mean that any big moments are missed. “On all of our journeys you will see the big experiences you would expect of the location,” says Karen. “We ride the Glacier Express on Majestic Switzerland and enjoy a VIP after-hours visit to the Tower of London on British Royale.
Discover this on: Majestic Switzerland and British Royale
You may also be interested to read: After Hours: Travel Like a VIP With These Exclusive Experiences
Sustainability is at the Core of Every Journey
“For Luxury Gold, and all our sister brands at The Travel Corporation, responsible travel is a core base of our journeys,” Karen says. “The goal of our How We Tread Right sustainability strategy is to include a MAKE TRAVEL MATTER® Experience on at least 50% of itineraries by 2025, but we’re proud to say we have already surpassed this. Every journey has at least one MAKE TRAVEL MATTER® Experience, with some tours featuring many more.
“These experiences give something back and leave a positive impact on the places we visit. They also offer exclusive opportunities to meet some amazing people We also responsibly source all hotels and experiences, ensuring our impact is positive everywhere we go.”
Karen cites meeting Tracey from Tracey’s Farmhouse on Ultimate Ireland as a highlight for guests and in Perugia, Italy, “fourth generation weaver Marta who we meet on Ultimate Italy has an incredible story to tell about preserving her craft, and is an amazing person who our guests just fall in love with.”
Read more about our commitment to responsible travel: 100% Meaningful, 100% Memorable: Why Every Luxury Gold Journey Matters
Time to Enjoy, and Time to Personalize
“When planning a tour, it is very important to keep the pace of the tour in mind at all times,” Karen explains. “With Luxury Gold we’re aiming to cover everything, but make sure that the guests don’t feel rushed or indeed too tired. Afterall time is the ultimate luxury.
“Personalization and Luxury Gold go hand in hand, and true to that a key feature of our journeys is that guests have enough free time to be able to tailor their tours. Our expert Travel Concierge’s are on hand to assist with recommendations, be that for dining, excursions or just a special moment. It’s a more personal service because there are a maximum 24, average of 18 guests on our small group journeys. In their free time, guests might be looking to continue with sightseeing, or simply to rest and enjoy the amenities of our fabulous hotels. They may have a spa treatment booked by their Travel Concierge or wish to join them in a surprise little extra walk or talk.”
You may also be interested to read: How Travel Concierge Shona Goes Above and Beyond
Our Collection of Luxury Gold Hotels
With these carefully selected properties a hallmark of Luxury Gold journeys, Karen tells us “We definitely favor two or three nights stays on our itineraries,” adding that exceptionally there are some one-night stays when it is a comfort stop in order to avoid an overly long or tiring travel day. “Each tour fits together like a puzzle. It’s a synergy – the sum of the whole greater than each of its parts and a crucial part of that puzzle are the hotels,” she says.
Ranging from heritage properties, boutique city stays to extravagant castles and rural properties with sensational views, Luxury Gold hotels are a destination in themselves. Karen explains that a great deal of thought and care goes into their selection, with each looking to “add something extra to every itinerary.”
“As a rule, our hotels are five-star when available, and always in a great location,” she says, explaining that if 5 star is not available, as in some more rural locations, a high-end four star will be sourced and usually with upgraded rooms. “For example, the Hotel Union overlooking Norway’s sensational Geirangerfjord is a 4-star hotel, with its fjord view rooms offering the most breathtaking views you won’t want to leave – pictures just don’t do it justice.”
“Each property is considered on a case-by-case basis, and from a personal view. Generally, a central location is preferable to somewhere on the outside of the city, but if the quality of the hotel warrants being slightly outside and doesn’t put our guests at any disadvantage, I would choose the better property. Guests also need to be able to go out and about easily. But superior quality is always front of mind.”
Learn more about this sensational hotel: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels
Exceptional Dining Binds Each Journey
Who can talk about guided touring without talking about dining? Offering a chance to taste the flavors of a region, guests can learn about history through food, connecting with each other and the locals.
“These are the moments that bring everyone together,” says Karen. “Guests often underestimate the friendships they will make on a tour. I often hear from those who have decided to travel together in the future, or who visit each other when they return home. They most certainly start as strangers and finish as friends, and dining is a key part of that.”
Michelin Star and acclaimed restaurants of course lead the way. But more than sitting down for meals, join expert locals on foodie street tours, learn to cook, enjoy winery picnics and breakfast in bed.
“Our cooking classes are often underrated by guests, until they try one,” says Karen with a smile. “Especially those of our guests that don’t usually do a lot of cooking!”
“The class on Ultimate Italy takes place in an old hunting lodge of the Medici family, in the middle of the vineyards and Alessio is our chef is incredible. You’re looking out of these huge windows across rolling hillsides and vines as you’re making your pasta. I mean, there can’t be anything that’s more typically Italian yet so intimate.”
Discover this on: Ultimate Italy
Bookmark for later: 7 ways you’ll celebrate Tuscan food when you travel with Luxury Gold
One Eye Always on the Future
“There are so many pinch me moments in this job,” says Karen, adding that she is happily never really off duty. “Even when I’m on my own holiday I’m always looking for inspiration for our journeys. My daughters often travel with me but are wise to my motives – they often ask if I will be taking my guests there.”
“I’m always looking at roads to see if coaches can get down them, where they would stop and the impression new destinations would have on guests. If I walk into a fabulous restaurant my mind would be racing to see if I can design a new itinerary in order to go there!
“Designing a new itinerary is a little bit like going shopping. I am looking for a Michelin dinner, a series of 5-star hotels, a VIP experience, something cultural or part of the local heritage. I then put it all in my basket and make sure that it fits together in a comfortable, balanced and luxurious way, showcasing the best that destination has to offer.”
To experience just how special a Luxury Gold tour is for yourself, take a look at our worldwide collection of small group journeys
Fabulous words of wisdom from our favorite Luxury Gold employee, Karen Gower!! We wish the best to Karen in her new role. She’ll be greatly missed as Travel Concierge. Karen personally helped us out on our 2019 Ultimate Italy trip by translating Italian to English when we met our second cousin for the first time in Verona. We’ve remained close to this relative we didn’t know we had prior to this travel experience. God bless, Karen. Thank you.