When you first meet Princess Anita Von Hohenberg, you will be bowled over by her warmth and charm. With your exclusive Founder’s Collection invitation, you get to step inside the majestic yet welcoming Artstetten Castle, home to Princess Anita and her family. Once inside, get ready for an unforgettable royal rendezvous filled with personal insight into key moments of history.

One of the exclusive encounters as part of Luxury Gold’s Founder’s Collection, this is a meeting like no other. For the Princess’ great grandfather was Archduke Franz Ferdinand of Austria, who was assassinated in Sarajevo in 1914, leading to the outbreak of World War I.

These exclusive travel experiences were personally curated by our founder Mr. Stanley Tollman, calling upon his extensive connections and inspired by his life in travel.

Discover this on: Harmony of Central Europe

 A warm welcome

She may be royalty, but Princess Anita will welcome you into her home, the beautiful Schloss Artstetten, as if you were family. With a love of talking to Luxury Gold guests about the past, the Princess also looks to the future with her ever growing family.

Refreshingly down to earth, Princess Anita comes from a long line of Habsburgs, one of Europe’s oldest sovereign families, dating back to the 15th century. She lives with her family in Schloss Artstetten the whole year round and running the estate is a real family affair.

There is a warm sense of home at Artstetten Castle, and Princess Anita Von Hohenberg likes to stress to guests that it is not only a castle but a family home. They have everything from official meetings to family feasts here and the Princess has a great love of gardening.

 For inspiration: Austria destination guide

 A regal setting


An enchanting sight, Artstetten Castle is situated high above the Danube in a charming park and is flanked by seven characteristic towers. The former summer residence of the Imperial family, the castle today is open to the public and serves as the final resting place of the Heir to the Throne, Archduke Franz Ferdinand of Austria-Este, whose assassination in 1914 set off a chain of events that led to World War I.

The first record of the name Artstetten was in the mid-13th century. Soon afterwards the medieval fortress became a castle that had a rapid succession of different owners, until Emperor Franz I. acquired it in 1823. Archduke Carl Ludwig (a brother of the Emperor Franz Joseph) extensively redesigned the house inside and outside from 1861 onward. Since 1913 Schloss Artstetten has presented itself as we know it today.

 The Archduke Franz Ferdinand of Austria-Este

@schloss_artstetten. Archduke Franz Ferdinand and his nephew Carl, 1913/Archiv Schloss Artstetten.

Once inside the castle, take your time to view the family portraits, past and present, that surround the regal Red Salon Room. It is in this magnificent, yet intimate setting, that the Princess first receives her guests. Such personal décor will urge you to ask more about Princess Anita’s intriguing, yet at times painful family history.

The historic event is one that not only changed world history but devastated the Hohenberg family. Princess Anita’s grandfather Maximilian and his brother Ernst were later deported to the concentration camp at Dachau after the annexation of 1938 and Artstetten was confiscated from the family until 1949.

Beyond political and historical considerations, Princess Anita Von Hohenberg also wants to help reveal another side of her ancestors. Today she is keen to talk about the more romantic side of her family history and the ‘scandalous’ love between her great grandfather and her great grandmother, Sophia Duchess of Hohenberg. Her eyes glistening, she will tell you how there was quite a fuss at the time.

There was drama with the fact Franz Ferdinand was from an imperial family and Sophie from a family of Counts. With the law at the time meaning royals could only marry other royals, Franz Ferdinand had to make an oath that his descendants would not be of royal blood. That’s why the family is now called Hohenberg and why the chief of the family is a Duke.

Related content: 7 ways Luxury Gold makes your travel experience completely stress free

The Luxury Gold Chairman’s Collection


Available on selected departures of our luxury guided tours, choose a Founder’s Collection departure of Harmony of Central Europe and have the privilege of meeting Princess Anita Von Hohenberg for yourself. One of the amazing people you can meet as part of our Chairman’s Collection, these exclusive encounters include Italian nobility, an English Duchess and a distinguished Peruvian politician.

Often one of the most rewarding aspects of travel is the people we meet. These cherished interactions forge an unforgettable connection with a destination and create lasting memories. And these exclusive meetings really set Luxury Gold apart.

Read more: Royalty & Noblemen: The fascinating people you’ll meet in Europe with Luxury Gold

 To see who you could be meeting on your travels, take a look at our exclusive Founder’s Collection and our Harmony of Central Europe luxury guided tour.