Beauty, elegance, power and rhythm. Flamenco epitomises the heritage and passion of Spain and has become one of the icons of its culture. In Seville, guests of Luxury Gold are invited deep into the heart of this timeless art, with a flamenco class and performance at the acclaimed dance school, the Cristina Heeren Foundation.

Feel the passion behind the choreography on this MAKE TRAVEL MATTER® Experience as you meet students of the school. Discover the history of flamenco, learn some steps before enjoying an intimate, exhilarating performance by some of Spain’s finest Flamenco artists.

Discovering and training the best in the business and preserving this exquisite art form for future generations, Alexandra Hoffer, Director of the Cristina Heeren Foundation tells us more about this once-in-a-lifetime experience.

Discover this on: Spain & Portugal in Style

Making the stars of the future

 “I call all my students my children. It’s amazing to have these people that were just 16 when you started working with them, and now you see them as big flamenco stars,” says Alexandra. “It’s very rewarding, we’ve made many artists. Around 70% of the top dancers are our ex-students. It’s wonderful to see how they evolve.”

Alexandra joined the Cristina Heeren Foundation when it opened in 1996. Named after its president, students study advanced guitar, singing and dance to the highest level. Through this, the foundation is also safeguarding the traditional of flamenco (inscribed in 2010 as a UNESCO Intangible Cultural Heritage) and contributing to the protection of Andalusia and Spain’s cultural heritage.

Flamenco has many modern influences, but Alexandra explains “What we teach is the classical tradition of flamenco. We think that in order to evolve, you need to have the basis. We are the only Flamenco school offing the three specialties together – singing, guitar and dancing. So, we have students studying different aspects and they’re together all the time.”

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An exquisite art form and an expression of life

Credit: @fundacionflamencoheeren on Instagram

Flamenco is formed from a melting pot of music styles that evolved in Andalucía and were transmitted through generations. These styles include Jewish, Arab, Castilian, old Andalusian and gypsy music.

“Flamenco started in the very poor communities, as an expression of life,” Alexandra says. “It celebrates a newborn and a death. Somebody who went to jail, was married, somebody who’s going to work. So, there are many different styles of flamenco and each one of them represents and expresses a different time of your life.”

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Enjoy a flamenco class with the professionals

Credit: @fundacionflamencoheeren on Instagram

Guests have the opportunity to learn some dance steps, under the expert eye of some of the school’s star pupils. “Flamenco is empowering, we find everyone who tries it loves it” says Alexandra. “In the flamenco class we teach guests different rhythms, and the how to move their hips, arms and feet. It’s a very sensual and enjoyable dance.

“Because you’re all learning, everyone is very supportive and applauds each other. Afterwards we share a glass of sangria and either myself or my companions are there to answer any questions. This is an exclusive opportunity to get to the heart of Flamenco from those who live and breathe it.

“Learning the steps and meeting the dancers also furnishes guests with a deeper knowledge and connection to the flamenco. This makes the show which comes next even more memorable.”

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The best artists, so close you can feel them

Credit: @fundacionflamencoheeren on Instagram

As a grand finale, guests are treated to a thrilling and intimate performance, featuring the very best dancers and musicians. “For our show we have the best flamenco artists you will find” enthuses Alexandra. “As the director of the theater, I only select top professionals. Some of them are very young but are dancing with big companies. It’s really important for me that these are the very best.

“Our theatre is very intimate, and the proximity to the performers takes the appreciation of flamenco to a whole new level. When you go into a big flamenco theatre it’s wonderful, but something gets lost. In my theatre you’re right in amongst it, you can really feel the dancers, the singing and the guitarist. It makes a big difference to the experience.

The school’s performances are renowned amongst locals as well as visitors, a testament to the quality.  “I have one dancer and there’s huge crowd that love her,” Alexandra says. “So, they come all the time and see her because they say it’s amazing that to be able to see her up close and really enjoy her dance. You can see how she breathes and how she moves each single finger. It’s this proximity that makes it very special.”

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We MAKE TRAVEL MATTER®

Chosen with great care for their positive impact on our planet its people and wildlife, our MAKE TRAVEL MATTER® Experiences are aligned to the UN Sustainable Development Goals (SDGs). This experience directly advances UN SDGs 4: Quality Education and 11: Sustainable Cities and Communities. The school enables students access to cultural education, safeguarding the traditional flamenco dance and Spain’s cultural heritage.

The Cristina Heeren Foundation is also a recipient of a grant from our TreadRight Foundation. Through this the school is able to support four students per year who will benefit from an extra year of study to really mature as dancers.

“We see some artists, some students that are very good, but they still need one more year to keep on specializing” Alexandra explains. “Through the grant we are able to develop them further, keeping even more talent in training for the future and preserving this elite art form for generations to come.”

You may also be interested to read: Connect With the Natural World Through These Exclusive Experiences

To embrace the passion of Spain for yourself, learn steps in a flamenco class and enjoy this memorable performance, take a look at Spain & Portugal in Style

 The Travel Corporation (TTC) launched its 5-year How We Tread Right sustainability strategy in September 2020 and has made some incredible progress in achieving its goals. We’re sharing all our progress in our 2022 Impact Report, including all the actions we’ve completed against our 11 goals in the past year. One of our major goals was to include at least one MAKE TRAVEL MATTER® Experience on 50% of TTC itineraries by 2025. We’re proud to say we’ve already surpassed that goal with MAKE TRAVEL MATTER® Experiences now on 62% of TTC itineraries, and a total of 571 experiences across all TTC brands, including Luxury Gold. 

Our MAKE TRAVEL MATTER® Experiences are important to us as they have been carefully chosen to leave a positive impact on the places and people we visit. They’re developed exclusively for TTC brands, are endorsed by industry experts, and support communities, environments and wildlife all over the world. 

We’re celebrating some of our MAKE TRAVEL MATTER® Experiences that help you connect with the natural world. From helping save the Iberian Lynx in Portugal and the Kiwi bird in New Zealand to meeting the Cree Warrior Women in the Canadian Rockies and a wildlife ranger at the Giant’s Causeway in Northern Ireland, here’s how you can connect with nature through our exclusive experiences. 

Read more: 2022 Impact Report

Meet the Cree Warrior Women in the Canadian Rockies

There are few better places to connect with nature than the Canadian Rockies, and you’ll get to the heart of this extraordinary region with this MAKE TRAVEL MATTER® Experience. We’ll meet the First Nations Cree Warrior Women from the Sturgeon Lake Cree Nation. As we sit down to enjoy a fireside barbecue, you’ll have views of the stunning Pyramid Mountain on the shores of Trefoil Lake in Jasper. You’ll have the opportunity to talk with the women, including matriarchs Matricia and Mackenzie Brown. You’ll learn more about their Indigenous culture, spirituality and their passion and connection to their land and home. We’ll also enjoy music, drumming and storytelling, and learn some Cree songs and phrases to take home as a memento of this special experience. 

Discover it on: Majesty of the Rockies

Read more: Uncovering Indigenous history with Canada’s Warrior Women

Protect the Iberian Lynx in Portugal

Journey to beautiful southern Portugal to connect with nature and the Iberian Lynx on this unique MAKE TRAVEL MATTER® Experience. The Iberian Lynx is the world’s most endangered feline and the species was quickly disappearing due to hunting. In 2015, the region established conservation programs to protect and re-introduce this beautiful cat in its natural habitat, the Vale do Guadiana Nature Park. 

We’ll visit the gorgeous hilltop town of Serpa with its cobbled streets, red-sloped roofs, white facades and shady olive trees. Here we’ll meet with Local Experts to learn about the conservation programs in the nearby nature park. You’ll discover how the Iberian Lynx population has steadily increased to a total of 400, yet more needs to be done. Visits like ours will help continue the preservation of this beautiful cat and its stunning natural habitat.

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Marvel at the waterfalls of Plitvice, Croatia

With its cascading waterfalls, emerald lakes and primaeval forests, Plitvice Lakes National Park ranks among nature’s most enchanting wonders. The park centers around a system of 16 lakes flowing into the next, ending with the spectacular Sastavci Waterfalls. Over millennia, the water has created limestone and chalk travertine barriers and natural dams, forming this dreamy series of cascades.

While it’s magical to simply gaze over the landscapes, we really connect with Plitvice on this MAKE TRAVEL MATTER® Experience. We’ll meet a Local Expert and wander along the wooden footbridges while learning about the diverse plants and animals of the park. You’ll gain insights into the park’s critical research and conservation programs for its Indigenous species. You’ll also hear about the challenges the region faces including overdevelopment and the ensuing deterioration of water quality. 

Discover it on: Croatia & The Dalmatian Coast

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Help save the Kiwi in New Zealand

While the Kiwi bird is the iconic national emblem of New Zealand, it’s also an endangered species, with only around 70,000 left in the wild. The little Kiwi’s numbers are dwindling due to habitat loss and predators such as dogs and cats. We’ll get to know more about this special bird on this MAKE TRAVEL MATTER® Experience. We’ll connect with nature as we wander through the magnificent Californian Coastal Redwoods of Whakarewarewa Forest in Rotorua and visit the National Kiwi Hatchery. 

The hatchery is New Zealand’s leading institution for Kiwi conservation. You’ll meet the experts to learn more about their dedicated egg incubation systems, hatching techniques and chick rearing. You’ll even get to see some adorable, newly hatched Kiwi chicks. As we stroll through the towering redwoods, you can also spot other wildlife such as geckos and bellbirds. 

Discover it on: The Long White Cloud

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Join a local ranger at the Giant’s Causeway, Northern Ireland

Get to know one of the world’s most ancient natural landscapes at the Giant’s Causeway, a UNESCO World Heritage Site. This spectacular natural phenomenon features around 40,000 hexagonal stones rising out of the Atlantic Ocean, remnants of a volcanic age about 60 million years ago. This nature reserve is also steeped in ancient lore. Legend says it was formed by an Irish giant, Finn McCool, who created a path of stepping-stones for a battle with a Scottish giant. 

Today, the Giant’s Causeway battles the challenges posed by overtourism, the pandemic, and climate change. However, a significant conservation plan is underway to protect this fascinating site. As part of the MAKE TRAVEL MATTER® Experience, you’ll join a local wildlife ranger to learn about the Causeway’s ancient history, formation, and folklore. You’ll also learn about the region’s unique plants and wildlife and conservation efforts, with each visit contributing to the preservation of the site for future generations.

Discover it on: Ultimate Ireland

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Explore a bird paradise in, Iguazu, Brazil

@parquedasaves

If you love to connect with nature, you’ll be amazed when you step into this avian oasis at Parque das Aves. This MAKE TRAVEL MATTER® Experience takes you to the world’s only institution dedicated to conserving Atlantic Rainforest bird species. As you wander through the stunning forest, you’ll spot colorful toucans, parrots, flamingos and hummingbirds. You might even see eagles, hawks, herons and owls. 

Loss of habitat is the greatest threat to the birds, with less than 10% of the original rainforest remaining. The sanctuary not only provides shelter and protection for these animals, but it also rescues many birds from mistreatment. They also run breeding programs to help rebuild population numbers. While this extraordinary sanctuary focuses on birds, you’ll also spot reptiles and butterflies from across South America. 

Discover it on: Classic South America

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First Nations communities of Canada’s Alberta have been connected to the extraordinary landscapes of Jasper National Park since ancient times. At the heart of these communities are the Warrior Women, who play an integral part in upholding the beauty and heritage of this otherworldly place.

Travel on our Majesty of the Rockies luxury guided tour for a unique opportunity to explore the Indigenous history of Canada, and develop a deeper connection to Mother Earth with the Warrior Women.