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Concierge Tips, Luxury Journeys

How Luxury Gold Journeys Go Above and Beyond with Expert Karen Gower

August 6, 2024 by Leanne Williams No Comments

Ever wondered about those special ingredients that go into creating a Luxury Gold tour? From selecting the most appealing destinations, finding exceptional hotels and exclusive experiences, to thinking of every moment that weaves your journey together, it takes a special person to make such a special journey. Combining expertise with passion and dedication, we spoke to tour planner Karen Gower, to find out more.

For travel inspiration take a look at our collection of small group journeys

First and Foremost, I Think Like a Guest

Trip planner Karen samples a delicate desert in Italy

Karen joined Luxury Gold at its inception over ten years ago, initially as a Travel Concierge before taking on the role of Travel Experiences Manager Europe in 2024. “I fell in love with the product, and it’s been my life ever since,” she says with pride.

“I don’t think that there’s anybody in the company that has had the privilege to get to know as many Luxury Gold guests as I have personally. Eating with them, spending time with them and walking them through itineraries. So, I’m able to put myself in their shoes.

“I ensure this personal touch permeates throughout a Luxury Gold itinerary, a true understanding of who the guest is and what their expectations are. And it’s of course all cemented together by your Travel Concierge, the master of ceremonies at the helm of every journey.”

You may also be interested to read: The 7 secret skills of every Luxury Gold Travel Concierge

Tailoring Each Journey, Your Travel Concierge

Travel Concierge Elena sares local pastries with guests

“I encourage each Travel Concierge to carefully consider each guest as an individual,” says Karen, “making a note of their interests and what excites them. Through this they can look for how we can make their trip personal to them. It is the little extras that make the difference, small, noticeable touches can affect a guest’s time with us and make their trip extra special.

“The other thing that is so important to our guests is not to have to think while they are with us. We take care of everything they need and think of everything they haven’t even thought of. You leave your luggage for the porter, and it magically appears in your next hotel room. We take care of special diets, so guests don’t have to explain every time to a restaurant. It is a seamless way to travel, you are even picked up from home and taken to the airport.”

Meet one of our exceptional Travel Concierges: How Travel Concierge Elena Makes Italy Sparkle

Luxury Takes Many Forms

A local chef talks to diners, gesturing over a plate of fine dining.

When creating new itineraries and experiences, Karen tells us she focuses on the unexpected. “I’m always looking for something that’s a bit different, something that guests wouldn’t do on their own,” she says.

“That’s the benefit of traveling with Luxury Gold. We show you things that you wouldn’t otherwise come across, such as that little local bakery behind the hotel that sells the most exquisite pastries, but nobody writes about because its local.”

“Authenticity is also a luxury. For example, it might not be appropriate to have a fine dining experience, if that’s not the local food. But the opportunity to dine on traditional local fare at a small local restaurant, tasting traditional recipes and the local wine is a truly exceptional experience.

Bookmark for later: 10 of the World’s Best Luxury Resorts to Stay at This Year

Connection and Passion are Key

“We hear a lot from guests about how much they love contact with local people,” Karen says. “Passionate local people with a story to tell. Maybe they’re preserving their cultural heritage or sharing their cooking skills. This is a luxury when you explore new places. Everyone can tick things off their bucket list, but you never forget that personal contact and that passion that somebody has shown for something that you might not have even known about.”

“The traditional Moll farm that we visit in Norway on Timeless Scandinavia is a great example,” she tells us of one of our MAKE TRAVEL MATTER® Experiences, adding that nobody would ever go up there without us knowing about it. “We meet the owner whose family has been there for generations and are invited into her home. She sings to our guests, gives them the apple cake made from their apples by the local bakery makes and talks about the historic paintings that she’s got in the rooms of her house. She tells us the significance of her home and how she’s preserving a way of life. That is so important, and it is probably not mentioned in any of the guidebooks.”

Discover this on: Timeless Scandinavia

We’re The Envy of Other Travelers

The ornate front of Doges Palace in Italy shows statues, a balcony and intricate stonework

“Luxury also means exclusivity, which I weave this into every Luxury Gold journey” explains Karen, citing the after-hours VIP visit to Doges Palace in Venice as an example, a highlight of our Ultimate Italy itinerary. “Like a film star, you cruise down the Grand Canal in a water taxi past the spectacular buildings. Its towards the end of the day so most tourists have gone home. We meet our Local Expert, Silvia in Saint Mark’s Square and make our way over to the old doors of the palace which swing open, just for us, which is incredible.

“Often there will be a few people in the square who will approach because they think the palace is opening, and we have to say “I’m really sorry, we’d love to help but we have a Luxury Gold private tour, and then we waltz into the palace!

“It’s an exclusive moment to the extent that in on massive room, you stop in one corner and jump slightly on the floor and, because all of Venice is floating, you can actually feel the floor moving, which is something you couldn’t do if it were open to the public. So that is an incredible experience.”

Of course, exclusivity and authenticity don’t mean that any big moments are missed. “On all of our journeys you will see the big experiences you would expect of the location,” says Karen. “We ride the Glacier Express on Majestic Switzerland and enjoy a VIP after-hours visit to the Tower of London on British Royale.

Discover this on: Majestic Switzerland and British Royale 

You may also be interested to read: After Hours: Travel Like a VIP With These Exclusive Experiences

Sustainability is at the Core of Every Journey

Weaver Marta focusses on threads on an old traditional loomb

“For Luxury Gold, and all our sister brands at The Travel Corporation, responsible travel is a core base of our journeys,” Karen says. “The goal of our How We Tread Right sustainability strategy is to include a MAKE TRAVEL MATTER® Experience on at least 50% of itineraries by 2025, but we’re proud to say we have already surpassed this. Every journey has at least one MAKE TRAVEL MATTER® Experience, with some tours featuring many more.

“These experiences give something back and leave a positive impact on the places we visit. They also offer exclusive opportunities to meet some amazing people We also responsibly source all hotels and experiences, ensuring our impact is positive everywhere we go.”

Karen cites meeting Tracey from Tracey’s Farmhouse on Ultimate Ireland as a highlight for guests and in Perugia, Italy, “fourth generation weaver Marta who we meet on Ultimate Italy has an incredible story to tell about preserving her craft, and is an amazing person who our guests just fall in love with.”

Read more about our commitment to responsible travel: 100% Meaningful, 100% Memorable: Why Every Luxury Gold Journey Matters

Time to Enjoy, and Time to Personalize

A Luxury Gold Tavel Concierge talks with smiling guests at an outdoor dinner table under the trees.

“When planning a tour, it is very important to keep the pace of the tour in mind at all times,” Karen explains. “With Luxury Gold we’re aiming to cover everything, but make sure that the guests don’t feel rushed or indeed too tired. Afterall time is the ultimate luxury.

“Personalization and Luxury Gold go hand in hand, and true to that a key feature of our journeys is that guests have enough free time to be able to tailor their tours. Our expert Travel Concierge’s are on hand to assist with recommendations, be that for dining, excursions or just a special moment. It’s a more personal service because there are a maximum 24, average of 18 guests on our luxury small group tours. In their free time, guests might be looking to continue with sightseeing, or simply to rest and enjoy the amenities of our fabulous hotels. They may have a spa treatment booked by their Travel Concierge or wish to join them in a surprise little extra walk or talk.”

 You may also be interested to read: How Travel Concierge Shona Goes Above and Beyond

Our Collection of Luxury Gold Hotels

The ornate lobby of the Esplanade Hotel in Zagreb with brown sofas, wooden floors and clocks adorning the walls

With these carefully selected properties a hallmark of Luxury Gold journeys, Karen tells us “We definitely favor two or three nights stays on our itineraries,” adding that exceptionally there are some one-night stays when it is a comfort stop in order to avoid an overly long or tiring travel day. “Each tour fits together like a puzzle. It’s a synergy – the sum of the whole greater than each of its parts and a crucial part of that puzzle are the hotels,” she says.

Ranging from heritage properties, boutique city stays to extravagant castles and rural properties with sensational views, Luxury Gold hotels are a destination in themselves. Karen explains that a great deal of thought and care goes into their selection, with each looking to “add something extra to every itinerary.”

A woman relaxes in the outdoor pool of the Union Hotel overlooking Geiranger Fjord in Norway

“As a rule, our hotels are five-star when available, and always in a great location,” she says, explaining that if 5 star is not available, as in some more rural locations, a high-end four star will be sourced and usually with upgraded rooms. “For example, the Hotel Union overlooking Norway’s sensational Geirangerfjord is a 4-star hotel, with its fjord view rooms offering the most breathtaking views you won’t want to leave – pictures just don’t do it justice.”

“Each property is considered on a case-by-case basis, and from a personal view. Generally, a central location is preferable to somewhere on the outside of the city, but if the quality of the hotel warrants being slightly outside and doesn’t put our guests at any disadvantage, I would choose the better property. Guests also need to be able to go out and about easily. But superior quality is always front of mind.”

Learn more about this sensational hotel: How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

Exceptional Dining Binds Each Journey

An elegant plate of mozarella and tomatoes with a womans hands holding a knife and fork

Who can talk about guided touring without talking about dining? Offering a chance to taste the flavors of a region, guests can learn about history through food, connecting with each other and the locals.

“These are the moments that bring everyone together,” says Karen. “Guests often underestimate the friendships they will make on a tour. I often hear from those who have decided to travel together in the future, or who visit each other when they return home. They most certainly start as strangers and finish as friends, and dining is a key part of that.”

Michelin Star and acclaimed restaurants of course lead the way. But more than sitting down for meals, join expert locals on foodie street tours, learn to cook, enjoy winery picnics and breakfast in bed.

“Our cooking classes are often underrated by guests, until they try one,” says Karen with a smile. “Especially those of our guests that don’t usually do a lot of cooking!”

“The class on Ultimate Italy takes place in an old hunting lodge of the Medici family, in the middle of the vineyards and Alessio is our chef is incredible. You’re looking out of these huge windows across rolling hillsides and vines as you’re making your pasta. I mean, there can’t be anything that’s more typically Italian yet so intimate.”

Discover this on: Ultimate Italy

Bookmark for later: 7 ways you’ll celebrate Tuscan food when you travel with Luxury Gold

One Eye Always on the Future

Four Luxury Gold guests relax on a private yacht in Capri, Italy

“There are so many pinch me moments in this job,” says Karen, adding that she is happily never really off duty. “Even when I’m on my own holiday I’m always looking for inspiration for our journeys. My daughters often travel with me but are wise to my motives – they often ask if I will be taking my guests there.”

“I’m always looking at roads to see if coaches can get down them, where they would stop and the impression new destinations would have on guests. If I walk into a fabulous restaurant my mind would be racing to see if I can design a new itinerary in order to go there!

“Designing a new itinerary is a little bit like going shopping. I am looking for a Michelin dinner, a series of 5-star hotels, a VIP experience, something cultural or part of the local heritage. I then put it all in my basket and make sure that it fits together in a comfortable, balanced and luxurious way, showcasing the best that destination has to offer.”

To experience just how special a Luxury Gold tour is for yourself, take a look at our worldwide collection of small group journeys

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Reading time: 11 min
Europe, Luxury Journeys

How to Spend 48 Hours in One of Norway’s Most Scenic Hotels

July 26, 2024 by Leanne Williams No Comments

At the heart of the small village of Gerianger lies one of Norway’s most scenic hotels, The Hotel Union. Blessed with sweeping views of the UNESCO listed Geriangerfjord, this first-class establishment is a destination in its own right.

A family run business for four generations, we spoke to husband-and-wife team and current managers Sindre and Monja. The share with us the Hotel Union’s history and the many ways you can pass a relaxing 48 hours in these blissful surroundings.

For travel inspiration: Norway destination guide

 

The Hotel Union – A Destination in Itself

The front of the Hotel Union, one of Norway's most scenic hotels, is shown at night with the windows lit up.

“My wife Monja and I have been running the hotel for over 25 years and our family have owned it since 1899,” Sindre tells us, adding that The Union’s history began with his great grandmother who came from the area outside Lillehammer. “She moved to a village not far from here in the 1890s, working herself up from being a maid to the managing director [of a hotel].

When she met his great grandfather, they shared a mutual desire to buy the hotel in Geiranger. “It was my great grandmother who bought the hotel,” he says. “She’d inherited money and they bought it in 1899.”

Discover this on: Timeless Scandinavia

 

Rooms With a View You Won’t Want to Leave

A hotel room is shown with wide windows and a view of rhe Geirangerfjord, with floral curtains and red and white linens.

Originally built in 1891 out of timber, Sindre tells us that that the hotel was constructed in “the Swiss Norwegian dragon style”. Having been expanded and renovated several times, today the Union is a modern hotel with 197 rooms. Over and above standard rooms, guests can choose deluxe rooms with a fjord view.

With this kind of scenery, you may not even want to leave your room, but there are plenty of reasons to. “The hotel is a four-star hotel but is also a full-service hotel with all everything you can imagine for a [fabulous] vacation,” says Sindre. “We have two restaurants, a small cafe, bars, and even a nightclub if you want to go dancing. We also have our spa.”

For more spectacular views: Discover the Boutiques, Vineyards and Views of the Swiss Riviera

 

Wining and Dining

Two people sit on an outdoor terrace eating breakfast under a parasol with the Geirnagerfjord in the background in Norway

Of course, exceptional dining comes hand in hand with a hotel of this caliber. Fjorden is the main restaurant which serves a breakfast and dinner buffet, with a wide selection of both hot and cold dishes. You can also lunch outside with spectacular views of the fjord at the hotel’s Café Løsta.

For a bespoke fine dining experience, Restaurant Julie is the a la carte restaurant, serving a seasonal lunch and dinner menu. Enjoy dishes showcasing fine local ingredients such as halibut, served with nashi pear, green chili, Tamari soy sauce and finger lime. You can also savor a fine range of selected international ingredients and a great vegetarian menu, the perfect way to spend an evening. The hotel has its own wine cellar and offers wine tasting for groups upon request.

You may also be interested to read: Best of British: How This 5-Star Hotel Elevates the Beef Wellington

 

Geirangerfjord, a Natural Paradise

Aerial shot of Geirangerfjord in Norway showing deep blue water and steep green mountains alongside

The Geirangerfjord was created over a succession of ice ages, its deep blue waters surrounded by mountainous peaks and numerous waterfalls which create a never-ending display of rainbow colors. The perfect setting to create one of Norway’s most scenic hotels, Sindre explains that “the nature here is dramatic and beautiful,” and has not only placed the fjord on the UNESCO World heritage list but has also been creating tourism for the area since 1869.

“Geirangerfjord has so many waterfalls and also its mountain farms, which make not only the nature but also the life stories around Geiranger such a very special experience,” he says.

More Scandinavian inspiration: Alternative dining and CO2 absorbing aprons: welcome to Fotografiska 

 

Lose Yourself in Nature

A red kayak paddles on the still blue waters of Geirangerfjord with steep green mountains and a waterfall.

There’s plenty of ways to enjoy this natural paradise, using the Union Hotel, one of Norway’s most scenic hotels as a base, “You can go on different hikes around in the area here, or spend time cycling and kayaking,” says Monja. “You can sail the fjord, either with tours or small private boats.”

She also recommends spending time at the World Heritage Center right beside the hotel. The exhibitions and interactive stations give you an opportunity to learn about the geological processes that formed the fjord landscape, and to see what the landscape looks like today.

“Of course, you have to see the Seven Sisters,” she enthuses, talking of the famous and most photographed waterfall in the fjord. The 410m waterfall consists of seven separate cascades, one of which has a 250m freefall.

“The Flydalsjuvet is a beautiful viewpoint where you can take great pictures,” she advises. Divided into an upper and lower area, this is one of the most popular photography spots in Norway and for good reason

You may also enjoy: Dine, Sleep, Do: How to spend a chic 24 hours in St. Moritz

 

While Away Time Admiring Vintage Cars

The front half of a vintage car gleans in the lights in tis vintage picture

Image credit: @hoteluniongeiranger
on Instagram

For all petrol lovers, the Union Hotel has a unique vintage car museum, featuring American and British cars from the 1920s and 1930s and is open for all guests staying at the hotel. Perfect way to while away a few hours in admiration.

“The car museum was established by my father,” Sindre explains. “He was interested in the history and the culture of the village, and in the 1930s there were a lot of taxis in Geiranger.” Fascinated by these vintage cars, Sindre’s father, together with friends, collected and bought them.

When asked his favorite from the collection Sindre says “the Studebaker 1932 model, which is the only one existing in the world. With a sentimental thought, Monja says the Buick 9032, because that’s the one “I was driven in by my father-in-law when we got married.”

If you love vintage cars and nostalgia, you’ll enjoy: Napier, New Zealand is a Gateway to the Glamorous 1930s

 

Relax in the Spa

A lady is shown form h=behind relaxing in an outdoor pool with the Geirangerfjord in the background

“We Norwegians love to be on the couch, relaxing and maybe watching TV,” says Monja, “but we also like to go to different hotels, enjoy the food and wine and the spas. So, we built our Spa at The Union with this coziness in mind.” With Norway’s hygge culture gaining an international following, the cozy, intimate and welcoming vibe is something you must experience for yourself.

There’s no nicer way to enjoy the views from one of Norway’s most scenic hotels, than to while away a morning, afternoon or even a decadent full day at the Spa. A place where the body and soul can rest, swim inside or out. Enjoy a sauna, Japanese hot bath or a hydra walk, then choose from the extensive treatment menu. The signature ‘Geirangerfjord’ massage and facial with hot black stones is highly recommended.

“You can be in your bathrobe, lay down on the sofas and enjoy a glass of wine as you look out over the fjord and the mountains,” says Monja. “That’s how we do it in Norway – here you relax by just being and not doing.”

Bookmark for later: A Haven of Tranquility: Discovering the Best Luxury Spas in Japan

 

Simply Unmissable

High waterfalls cascade down steep cliffs into dark green water of the Geirangerfjord in Norway

Its undeniable that this is a place you simply must have on your travel bucket list. “UNESCO have listed Geirangerfjord as one of the top natural sites in the world,” says Monja, adding that National Geographic have rated it as one of the top five unspoiled places on Earth. “You should absolutely come here to see it once in the lifetime and all of us at the Union Hotel look forward to welcoming you.”

To enjoy a stay at The Hotel Union, one of Norway’s most scenic hotels, take a look at our Timeless Scandinavia small group journey.

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Reading time: 6 min
Europe, Luxury Journeys

Sophisticated and Stylish: why Southern France is Unmissable

December 19, 2023 by Leanne Williams No Comments

Southern France is synonymous with glamour, indulgence and sublime rural landscapes. Picturesque villages, vineyards, dazzling cities and azure coastlines form an elegant blend of cultural richness and natural beauty.

Lavish hotels, Michelin-starred dining and exclusive events all contribute to its status as a luxury haven. Here, Travel Concierge Helen shares her admiration for French culture and cuisine, along with her personal recommendations to make Ultimate Southern France even more exceptional.

Discover this on: Ultimate Southern France

Sophisticated and stylish

Travel Concierge Helen pictures taking a picture through a picture frame in the Southern France countryside

“What I’ve always loved about France is that it is just so sophisticated,” says Helen. “The French are very stylish.”

“As a culture they really take the time to learn how to prepare something. Take food for example. It takes years to become a chef, and there’s a real respect around acquiring and applying knowledge and producing something of really high quality. This can be seen in many areas, such as with wine, furniture and so on.”

For travel inspiration: France destination guide

Luxury is time

Ancient stone ramparts in Carcasonne, Southern France, with trees in front and a bright blue sky with white clouds

“There’s a different approach to time in France, which I really I really appreciate,” she tells us, adding with a smile that it can also be sometimes frustrating.

 “For me, luxury is all about time. Obviously, it’s the quality of things, but it’s also the luxury of taking the time to enjoy things. Of being able to say we can sit and try the local specialty, be that a patisserie or an aperitif, and break from a world where we’re all so busy. And Ultimate Southern France offers just that.

“We have two nights in Monte Carlo, three days in Aix-en-Provence Two nights in Carcassonne and two in Bordeaux So, the pace of the tour is elegant. We’re not running from hotel to hotel, we have this chance to relax and go a little bit deeper.”

Bookmark for later: These Luxury Travel Experiences Will Never Go Out of Style

The rural pleasure of southern France

An old woddenbarn sits in a field of sunflowers in Provence, Southern France,with a red sun set sky behind

“Often people’s first point of arrival in France would be Paris, the City of Light. Big and beautiful, it’s also big and busy,” says Helen. “The South of France is a haven of tranquility.

“Historically it’s a huge rural economy. So, inevitably, the pace of life is very different. Up until a few decades ago everything would have been based on the agricultural cycle. This routine is maybe not so much the case anymore, but farming and the vineyards are still an incredibly important part of the South of France.”

You may also enjoy: Indulge Your Inner Gourmet With These Luxury Food Experiences

I love this chateau on the French Riviera

The Rothschild Chateau sits on the edge of a lake amongst green trees and gardens, with low tree covered mountains in the background

Credit @villaephrussi on Instagram

The Côte d’Azur, also known as the French Riviera, stretches from Saint-Tropez to the Italian border, and encompasses iconic cities like Nice and Cannes. This glamorous Mediterranean coastline is renowned for its azure waters and golden beaches, dotted with palm-lined promenades, luxurious yachts, and chic boutiques.

“Elegant and enchanting, there is so much to love about the Côte d’Azur,” says Helen. “My highlight on Ultimate Southern France is the Rothschild Chateau in Nice. “It’s one of the places where everybody asks, ‘what is this about?’ It is so unusual.”

Built in 1905 by Beatrice de Rothschild, the opulent Villa and gardens of Ephrussi de Rothschild is home to over 5,000 art objects. Up on the hillside, it looks out over the Côte d’Azur.

“I think it’s this thing of going to a place you might not have gone to yourself, and it is stunning. It’s such a nice surprise because nobody has any expectations.”

You may also be interested to read: How We’re Setting the Gold Standard for Sustainable Luxury Travel

Exquisite dining, perfectly planned

An haute cuisine dish featuring bright red strawberries sits elegantly in a lime green dish with a red jus pouring delicately from a white pot

Credit: @ lepressoirdargentgordonramsay on Instagram

With many exceptional dining experiences included on this tour, from a pastry making lesson with a professional chef to fine dining, you embark on a thrilling gastronomical journey. In addition to the included dining, there are countless options in the South of France to further indulge the taste buds.

“The Pressoir d’Argent, Gordon Ramsay’s restaurant is located in Le Grand Hotel Bordeaux and, if you love haute cuisine, then this is an exceptional experience,” says Helen. “Reservations do need to be made around a week in advance, so this is something I talk to guests about at the start of the tour.

“A key aspect of being a Travel Concierge is about being on the front foot all the time with guests. France is my neighborhood and I know all the ways to make this tour exceptional above and beyond the planned itinerary. So, I make sure to impart this knowledge to guests and tailor recommendations to their pleasures, to ensure they can make the most of these once-in-a-lifetime opportunities.

If you love cuisine you may also enjoy: Tokyo’s Finest: Uncover the City’s Top 8 Fine Dining Restaurants

My restaurant recommendations in Nice

An ornate fountain stands in front of a peach coloured state building in Nice, Southern France

Nice, the largest city on the French Riviera, is also one of the most charming. Located between the Mediterranean Sea and the famous Maritime Alps, the city offers a unique combination of urban convenience and natural beauty.

Guests on Ultimate Southern France have free time in Nice, to choose where they have lunch and dinner. With so many options, Helen is on hand to help you choose the perfect spot.

“If you really want to sit down and have a nice lunch in Nice, you’ve got the top top option, which is the Hotel Negresco,” Helen advises. “It’s restaurant Le Chantecler, with its 18th century décor, is incredibly decadent, indulgent and fun.

“And if you want something more casual then I’ll send you to the Old Town. In the lovely higgledy piggledy streets, with their gorgeous pink and peachy hues, I recommend you visit ‘Le Panier’.

“Around 100 years ago, a huge wave of Italian immigrants came from Bergamo into southern France and brought their delicious food with them. You must try the ‘socca’, it’s like a frittata but made from chickpea flour. Its great as an aperitif with a beer or glass of wine.”

 You may also enjoy reading: Making it personal: How Travel Concierge Anna elevates your Italy experience

Personalize your day in Aix-en-Provence

A silver metal spire rises out of a water feature, in front of a futuristic glass building with trees in the background

An art installation at Chateau La Coste. Credit: KONICA MINOLTA DIGITAL CAMERA

On all Luxury Gold tours, at various points guests can personalize their day with a choice of two experiences. Each thoughtfully chosen with the Luxury Gold guest in mind, they offer contrasting ways to experience your destination.

“In charming Aix-en-Provence, we visit the remarkable Château La Coste, and here guests can choose between a wine tasting or an art walking tour,” Helen explains. “The Chateau La Coste is one of these surprising places where often no one has any expectations when we arrive, and it’s pretty phenomenal. There is a huge vineyard, a beautiful lake and a fascinating outdoor art gallery. Guests also have the opportunity to choose between experiences in Nice and Bordeaux.

“It’s all about personal preference, not just on where your interest lies, but also your rhythm at that point. Some guests may still be tired from their transatlantic flight for example or come from another European trip. So, I encourage people to work out what they need at that moment in time. Maybe it’s to sit down and sip fine wines, or whether you’d like to explore and learn. Indeed, on most occasions, guests can also choose to do both options, this is the beauty of our small group journeys.”

You may also enjoy: Luxury travel experiences you need to book in 2024

Elevated souvenirs – a timeless piece of French history

A pile of intricately patterned quilts, with a variety of colours

Par Original téléversé par Christophe.moustier sur Wikipédia français. — Transféré de fr.wikipedia à Commons par Bloody-libu utilisant CommonsHelper., CC BY-SA 3.0,

“My advice for a fabulous souvenir would be ‘les boutis,’” Helen says. “You can find some of the best examples of these elegant textiles at the market we visit when in Lourmarin.

“In the 1700s there was a strong commerce connection between the southern French city of Marseille and India, which saw the arrival of amazing fabrics. The French found the prints so beautiful they decided to begin making their own. So, when you see Provençal material, like tablecloths, serviettes or bedspreads, it’s likely that that print came India 300 years ago and has become part of a kind of cannon of prints that haven’t really changed ever since.

“Aesthetically, they’re beautiful – a timeless classic. They don’t age and still look as good today as they did say 50 years ago.

Bookmark for later: The Ultimate Luxury Gold Souvenir Guide to Europe

My pick of the exceptional hotels

The front of the hotels La Mageleine in Southern France is lit up with warm yellow colours with trees in the foreground and a small ornate pond.

Credit: @lamagdeleinemathiasdandine on Instagram

A hallmark of Luxury Gold tours are the exceptional five-star hotels. Each one hand selected, they not only bookend each day, but are often a destination in themselves. “Each hotel is stunning but different, which I love about Ultimate Southern France,” says Helen. “All reflect the sophistication and excellence of French hospitality, whilst offering a variety of decadent experiences.”

“The 18th century La Magdeleine – Mathias Dandine, where we stay for three nights when visiting Aix-en-Provence is definitely a highlight,” says Helen. “An elegant Provençale country house, you’re at the foot of the Sainte-Baume Mountains and get a real taste of the spirit of living in Provence.

“Then in contrast in the heart of the city, Le Grand Hotel Bordeaux in terms of luxury is phenomenal. I love this hotel because it’s got a superb relaxation and wellbeing space with a lovely indoor pool and rooftop terrace. We spend two nights here at the end of the tour so you can really relax and make the most of the amenities, and it’s perfectly placed for easy sightseeing.”

For more hotel recommendations: Our Favorite Classic Cocktails, and the Timeless Hotels To Try Them At

The beauty of a Luxury Gold tour

“With Luxury Gold, everything is personal,” explains Helen. “With an average of just 20 people on a tour, our small group journeys leave plenty of time for one-to-one attention from your Travel Concierge.

“We’re able to respond to the ideas, needs and desires of guests and also of the group. For example, with one group, in Aix-en-Provence, some wanted to come to the Chateau, and some wanted to rest back at the hotel for us to collect them later. This is the kind of thing we can do on Luxury Gold, we have that flexibility, which I love.”

To experience the sophistication for yourself, take a look at Ultimate Southern France, just one of our exquisite small group journeys.

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