From its iconic rock ballads to the toe tapping sounds of its jazz and country music, the South’s musical heritage is a journey of intrigue and discovery.

With the emotive blues being developed in the 20th century and rock n’ roll hitting the charts in the late 1940s, the South has played a central role in forming and developing America’s musical history, acting as a form of expression in times of both delight and pain.

Stepping into the heartland of soul music, our Southern Grace trip is a nostalgic celebration of bygone musical eras that are still celebrated today.

On this esteemed Luxury Gold trip, head to Nashville and Memphis where you’ll learn more about this fascinating part of the world.


© Photo by Steve Harvey on Unsplash

Studio B

RCA Studio B is the place to visit on any trip to Nashville. Opened in 1956, this music recording studio has built the music careers of icons, including Dolly Parton, Willie Nelson and of course the King of Rock n’ Roll, Elvis Presley, who made more than two hundred recordings there.

The studio became an essential factor in developing a style titled ‘Nashville Sound’ in the 60s. This technique included smooth string and choruses and smoother tempos, to create “more sophisticated” country music.

As one of our VIP experiences, you’ll not only explore this iconic studio but record your own song there, which you’ll be able to take home as a souvenir.

The Country Music Hall of Fame

One of the world’s largest music museums, the Country Music Hall of Fame and Museum, is dedicated to the collection, preservation and interpretation of the “evolving history and traditions” of country music.

Membership to the museum is considered the highest honor to country music professionals and has been given to legendary country icons including Jimmie Rodgers, Hank Williams, Johnny Gimble and Dottie West.

With Luxury Gold, you’ll get a private behind-the-scenes look at the song writing process with a local songwriter and singer.


© Photo by Clem Onojeghuo on Unsplash


Arguably one of the most famous residences in the world, Graceland was the home of Elvis Presley. Now owned by his daughter Lisa Marie Presley, this impressive mansion is open after-hours to Luxury Gold guests, where they will experience a private tour, before sitting down to a special dinner on the grounds of the estate.

Sun Studio

Nicknamed the birthplace of Rock n’ Roll, Sun Studio discovered the legends of the 1950s, including BB.King, Elvis Presley, Johnny Cash and Jerry Lee Lewis. On a visit to this revered music studio, you’ll learn more about the famous music icons that recorded revolutionary albums there and of course, have the opportunity to stand in the same spot Elvis recorded! Your guide will also be able to give you the inside stories of the greats and a bit more on what life was like as a successful music artist in the 50s.

To prepare you for your journey, here are our favourite songs inspired by a trip to Memphis: