Luxury Gold is a proud member of The Travel Corporation’s (TTC) family of brands. The Tollman family behind TTC is guided by service and giving back. Together we believe that travel is a great privilege. With the education, compassion, and lifelong memories travel provides us also comes a great responsibility. At Luxury Gold, our mission is to ensure that travel has a positive impact on the planet we call home, the people and communities whose home we visit, and the rich wildlife we find there.
Luxury Gold does that in two ways: through our partnership with The TreadRight Foundation and through the implementation of our five-year sustainability strategy How We Tread Right (HWTR).
The TreadRight Foundation
The TreadRight Foundation is a not-for-profit organization created as a joint initiative between The Travel Corporation’s (TTC) family of brands. TreadRight has supported some 55-plus sustainable tourism projects worldwide to date. Support is provided through donations and grants to leading partners across the sustainable travel spectrum. These projects all fall under the three pillars of TreadRight: People, Wildlife, Planet.
1- PEOPLE – Community Support and Cultural Preservation
Luxury Gold enables communities to see the benefits from tourism through economic empowerment. Luxury Gold guests have the opportunity to enrich their journey by participating in a variety of unique community-led tourism experiences that directly support employment and preserve the community’s distinct heritage.
Meet Sarain Fox, TreadRight’s People Ambassador
Sarain amplifies the voices of her Indigenous community through preservation of culture and stories. “When we make authentic connections with local people our travel becomes infinitely richer. My First Nation Anishinaabe heritage serves as the lens through which I view the world, seeking to build a bridge to the people whose lands I am grateful to visit and whose stories I am privileged to tell. Throughout the Americas, you will find rich cultures to discover and support – and fascinating people to meet.”
Cultural Experiences That Make Travel Matter – Treasures of The Incas
The Centro de Textiles Tradicionales del Cusco encourages a 10,000-year-old Andean textile tradition and provides support to the 500 individuals working in this heritage industry from the Cusco region. Meet Nilda Callañaupa Alvarez, president of The Center for Traditional Textiles of Cusco, and learn about her mission to preserve traditional weaving techniques and how she has succeeded in bringing weaving once more to the forefront of her community.
2. Planet – Conservation and Protection
We are committed to reducing the environmental impact of our business and safeguarding the future of our planet. Initiatives include: targeting climate change, sustainable food production and responsible consumption through carbon management, renewable energy, the food cycle, waste reduction, and the elimination of single-use plastics.
Meet Céline Cousteau, TreadRight’s Planet Ambassador
Leading environmentalist and explorer, Céline has been highlighting various sustainable travel topics and showcasing amazing projects helping to protect ecosystems all over the world through her films. She has been TreadRight’s Planet Ambassador since 2015. We encourage people to hear the stories of local projects, discover what different communities are doing to protect our planet. If you can get involved and understand what people are doing, you can see where we, as humans can make a difference.
3. Wildlife – CONSERVATION AND PROTECTION
The world’s wildlife is balancing on a dangerous precipice, so it is our responsibility to help protect some of these species most at risk from extinction. Through Luxury Gold’s partnership with the TreadRight Foundation, we to help protect and rehabilitate elephant, rhino and big cat populations around the world, while also educating our guests on ethical wildlife experiences.
Meet Ami Vitale, TreadRight’s Wildlife Ambassador
Awarded “Best Image of the Decade” for her depiction of the final moments of a northern white rhino, former war photographer Ami Vitale captures compelling stories of wildlife and nature on film. Ami has travelled to over 100 countries and is committed to making a profound difference to the future of conservation. There isn’t just one thing you can do for the planet, there are many things, but one of those has to be choosing travel companies that offer ethical experiences. Supporting companies that choose sustainability means prolonging the existence of certain species.
Ethical Wildlife Experiences with Luxury Gold – Essence of India with Ranthambore
Visit the former private hunting grounds of the maharajahs of Jaipur, in search of the elusive Bengal tiger and other wildlife on an early-morning game drive. More common wildlife sightings in the dry, deciduous forests o Jaipur include wild boars, monkeys, spotted deer and antelope. Return to your resort for breakfast before you head out on another safari adventure into the National Park, led by an expert naturalist. Besides wildlife, you’ll discover lakes, palace ruins, traditional Chhatri and even a majestic 1,000-year-old fort.
How We Tread Right Strategy Implementation
Going beyond our partnership with The TreadRight Foundation How We Tread Right is our new five-year sustainability strategy. At the heart of this strategy are 11 goals, developed to address both the environmental footprint and the community impact of our business and operations. These 11 HWTR goals are anchored to the United Nations Global Goals for Sustainable Development, which we’ve prioritized based on our impact potential. Our goals were developed in consultation with 30+ TTC brand and business leaders, as well as our Make Travel Matter Team, a passionate group of team members tasked with embedding sustainability at our offices and within our operations around the world.
Make Travel Matter (MTM) Experiences
NEW for 2022 at Luxury Gold Make Travel Matter Experiences are conscious travel experiences available on our journeys. MTM Experiences are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. Using a proprietary assessment tool endorsed by industry experts and developed exclusively for TTC’s family of brands, MTM Experiences are assessed against a robust set of criteria directly tied to the UN Global Goals. Through HWTR, we are committed to integrating at least one MTM Experience on 50% of our trips by 2025.
Take The Pledge – In It Together
As mentioned our ethos of #makingtravelmatter permeates our entire business and mandates that each member of the Luxury Gold team does his or her very best to walk the talk. As a global family connected through our love of travel and our commitment to sustainability, we have each signed the #MakeTravelMatter Pledge we hope that you will join us before embarking on your Luxury Gold journey.
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